Investor relations improve corporate wellness

Investors seem to focus on the first two at the expense of the others, Ms Schwab says. “But your offering and your financial track record are the easy part. Really effective engagement deals with issues relating to strategy and its implementation.”

Recent years have seen a growing number of investors engaging with the companies whose shares they own in order to glean a better understanding of how those businesses will drive future growth.

What about the other side of the coin? What do companies want from their shareholders – and do they get it?