Corporate Wellness Programs

Digital wellness management company RedBrick Health is fresh off an online upgrade heavy on “emotional appeal” and a successful affiliation with a "Biggest Loser"-like competition put on in its home state. Now it’s looking to fuel its health-and-heart-strings approach with fresh capital.

The Twin Cities business recently raised $5 million and could raise another $10 million, according to a federal regulatory filing. In mid-January, RedBrick rolled out its latest platform update, Key RedBrick 4, which improved and expanded its online portal to better allow companies to tweak employee health benefits.

It’s also eager to capitalize on its role in Biggest Loser Minnesota Challenge, a major public wellness campaign last year. RedBrick’s new online portal will expand its use of online social networks, which executives believe will dramatically increase its results with customers.