Corporate Wellness Programs

A key element of the program includes a sophisticated health-behavior-change model supported by an actuarially sound incentive program.
In a bold step to help its health plan members live healthier lives, Humana Inc. announced today that it will offer the Vitality wellness and loyalty program and the program´s wide range of well-being tools and reward-partners through a joint venture with the program´s parent, Discovery Holdings Ltd. (JSE: DSY).

Under terms of the transaction, Humana will capitalize a new entity, U.S.-based HumanaVitality, LLC, in which South Africa-based Discovery will hold a 25 percent stake. HumanaVitality will provide Humana members with the tools and support necessary to help them make healthy choices and achieve lifelong well-being through access to the comprehensive Vitality wellness solution.

"This joint venture fits perfectly with Humana´s consumer-focused strategy that integrates health, wellness and lifelong well-being as our platform for future growth," said Michael B. McCallister, Humana´s chairman of the board and chief executive officer.